Watt & Co

Conception

Comment concevoir des produits de connectique en propre, devenus leaders sur leur marché ?

Watt & Co, alors société d’import, doit faire face à la concurrence accrue des marques de distributeurs sur le segment des adaptateurs de voyage.

Dici conçoit le design d’un adaptateur de voyage malin et esthétique et accompagne la PME dans l’activité de conception et développement de ses produits en propre.

Cette phase de conception a permis à Watt & Co de devenir leader sur le marché des adaptateurs de voyage et d’afficher +48% de ventes et un taux de marge passant de 45 à 54%.

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