Armorik

Conception

Quel univers de marque unique créer pour la 1ère marque de whisky française ?

Le whisky Armorik, 1er single malt français, cherche à refondre son identité et ses habillages de bouteille pour accompagner sa montée en gamme.

Dici a créé la nouvelle identité visuelle, la gamme packaging ainsi que la bouteille d’une dizaine de références pour les circuits de distribution GMS, cavistes, biscuiteries et export.

Cette phase de conception a permis à Armorik de valoriser son positionnement premium et d’accompagner son développement à l’international.

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