Guillemot

Créativité

Comment définir de nouveaux usages pour une gamme de produits existants ?

Pour sa marque d’enceintes portables WAE, Guillemot souhaite faire émerger de nouveaux concepts produits.

Dici a préparé et animé une session d’atelier de co-création, impliquant l’équipe de développement produits, sur la base d’un serious game dédié mettant en lumière les différentes situations d’usages.

Cette phase de créativité a permis de faire émerger une quinzaine d’idées produits.

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